Glenrose Designs

Branding A Premium Design/Build Kitchen Manufacturer

The Challenge

Before coming to Lyndo, Glenrose Designs had recently gone through a brand refresh, but they weren't satisfied that their new identity fully captured the craftsmanship and values they were known for or resonated with their ideal customers on a deeper level.

The Solution

We began with a brand discovery and strategy session. Together, we defined Glenrose’s core values, clarified their mission, and pinpointed their target customers. Using these insights, we developed an entirely new brand identity that conveys the beauty of their modern kitchen builds while honoring time-tested craftsmanship.

The Challenge

Before coming to Lyndo, Glenrose Designs had recently gone through a brand refresh, but they weren't satisfied that their new identity fully captured the craftsmanship and values they were known for or resonated with their ideal customers on a deeper level.

The Solution

We began with a brand discovery and strategy session. Together, we defined Glenrose’s core values, clarified their mission, and pinpointed their target customers. Using these insights, we developed an entirely new brand identity that conveys the beauty of their modern kitchen builds while honoring time-tested craftsmanship.

Our brand strategy spotlighted what truly sets Glenrose apart: not just quality craftsmanship, but also superior design and thoughtful material selection. To amplify this strength, we crafted a visual identity centered on imagery of beautiful surface materials. A new logo, inspired by the form of a rose, ties it all together, creating a powerful, design-focused brand aesthetic.

With a fresh visual identity in place, we took the next step by exploring how to apply it across both print and digital touchpoints. Below are examples of how the new brand comes to life in these varied formats.